Political and Economic News in the Age of Multinationals

TitlePolitical and Economic News in the Age of Multinationals
Publication TypeJournal Article
Year of Publication2015
AuthorsTworek, HJS
JournalBusiness History Review
Keywordsbusiness history, communications, media, multinationals, news, news agencies

This article compares two media multinationals that supplied different genres of news, political and economic. Most media companies provided both genres, and these categories often overlapped. Still, investigating two firms founded in twentieth-century Germany shows how product differentiation affects the organization, geographical orientation, and business models of multinationals. While political news had the greatest impact when it was free and ubiquitous, economic news was most effective when it was expensive and exclusive.